The Rundown on Costco Protein Powder: The Smart Way to Do Whey Protein
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If you’ve been buying your protein supplements at a typical nutrition or supplement store, I’m going to do you a favor and let you in on a little secret. The petite 2 pound tub of Hydrolyzed, isolated, denatured, instantized goat milk casein isn’t that special. It’s a waste of money!
The fact is, people are attracted to big words and shiny labels. Supplement companies FEED on this. Some companies that will remain nameless, will take it to the extreme. *cough* Muscletech *cough*. The last time I walked into a GNC I saw a 4 pound tub of protein for 80 bucks. Why is protein so damn expensive? Protein should not be a luxury. If you have extra money you want to waste, go right ahead. But, if you want the same results, but want to do it the smart way, then read on.
Many companies come up with a fancy way of making their whey protein product look better than it really is. Check out this label from a popular brand carried by GNC:
The advanced technological system delivers smaller, micron-sized particles of a key muscle building ingredient with enhanced dissolution and dispersion properties…is its state-of-the-art Tri-Phasic Filtration Technology, which is designed to ensure the ultra-anabolic properties of the whey protein remain intact and the structural integrity of the protein fractions are preserved. Tri-Phase Filtration Technology involves three phases, all performed to enhance the overall purity of the whey protein
Are you kidding me!? It’s powdered milk.
You can get the SAME quality protein for much less if you simply know where to shop. Here’s where quality online retailers and bulk, wholesale stores like Costco come in. Some of the products available at Costco completely outshine the super-marked-up products you’ll find at your local GNC store.
Ok, So What’s So Special About Costco Protein?
I remember the first time I saw protein on sale at Costco. As I was casually browsing the isles, I came across the supplement section (my favorite section). That’s when I saw it. I literally did a double take when I saw the price. An enormous six pound bag of 100% Whey Protein for $35.
I left Costco that day with 30 pounds of protein. The taste for me was great. If you have ever had those Muscle Milk ready-to-drinks, it tastes like that. It also mixes very easily. One downside is that it only comes in two flavors; chocolate and vanilla. But, on the plus side, both actually taste great. Although I’m not a huge fan of chocolate, this was one of the better flavored chocolate flavored proteins I had tasted. I’ve mixed it both in milk and water, and they both taste great.
Now let’s not get this confused. I have only seen this protein powder sold at Costco, but it is NOT Costco brand protein. They 100% Whey Protein available in Costco stores is from CytoSport (the makers of Muscle Milk)
So, How Does it Stack Up Against the Competition?
Let’s compare the Costco 100% Whey Protein from CytoSport to other protein powders. The prices listed below are what you would have to spend if you went to your local GNC.
|Brand||Price||Calories||Protein (grams)||Carbohydrates (grams)||Fats(grams)||Servings|
|CytoSport 100% Whey Protein||$35.99||140||27||3||2||78|
|Muscletech Nitrotech Hardcore||$59.99||130||25||3||1.5||27|
The Proof is in the Protein Pudding Folks
There are higher quality products than 100% Whey Protein. If you are really concerned that you protein isn’t hydrolyzed, isolated, denatured, instantized goat milk casein, go ahead and buy it. No one is stopping you. It’s your money! Most of us do not have trees that grow money. Whether you disagree or not, protein is still protein. The biggest deciding factors should be price and taste. I don’t care if it’s egg protein or casein. If it fits into my macros, I will still use it.
And Here’s How
Here’s one of my favorite whey protein shake recipes.
Post workout/Before bed Shake
6 ice cubes
2 scoops of 100% Whey Protein
1 tsp cinnamon
2 tbsp peanut butter
14 fl oz of milk/water
Blend together in a single serve shake mixer or a blender. Then sit back and enjoy.